Inspiring Compassion, Commitment and Giving

About

Eaglecom is an industry-leading direct and
hybrid brand response television fundraising agency.

We specialize in acquiring donors, raising funds, generating awareness and delivering cost effective impressions through linear and non linear television campaigns for a select group of highly respected, impact-driven charitable organizations.

We are a team of passionate, mission-driven, television fundraising professionals who provide strategic client service, creative development and production, campaign management, media planning and buying, analytics and customized reporting.

We know television fundraising – what works, how to create it, where to place it, what rates to pay, how to target, what to analyze and where to optimize – and have established partnerships with every network across broadcast, cable and syndication.

Our mission, since 1988, has been to engage television viewing audiences with campaigns that inspire compassion, commitment and giving to relieve suffering, provide healing and saves lives.

Our Vision

We believe in a world without suffering.

We believe in serving our life-saving and life-changing
charitable partners.

We believe in engaging viewing audiences, elevating a collective awareness of the needs of others, and inspiring compassion, commitment and giving.

We believe in a staff team that is skilled, dedicated
and mission driven.

We believe in a culture that encourages, empowers
and inspires.

We believe in our core values – passion, service, excellence,
integrity and respect.

We believe we are on this journey together. We have purpose.
We are making a positive, lasting difference.

We believe that, together, we can relieve suffering and save lives.

At Eaglecom Difference is Valued

We support and encourage equality, diversity and inclusivity and celebrate our differences and the strength they bring.

Services

Client Relationships

Client Service
Authentic Partnerships
Commitment to Mission
Integrity and Trust
Transparent Communication
Exceed Expectations

Media

Media
Direct and Hybrid Brand Response
Linear and Streaming
Planning and Negotiating
Broadcast, Cable, Syndication
Commercial Trafficking

Analytics

Toll Free Number Management
Response Tracking
Rating and Impression Measurement
Creative and Network Optimization
Customized Analysis and Reports
Actionable Data and Insights

Creative & Production

Creative
Concept Development
Scripting
Music Research and Licensing
Celebrity Recruitment

Production

Filming
Editing
Graphics and Mixing

Clients

Current

Learn More

Past

Amnesty International
BC SPCA
Canadian National Institute for the Blind
Christian Children’s Fund
Easter Seals
Greenpeace
Heifer International
Heart and Stroke Foundation
Le Bonheur Children’s Hospital
Make a Wish
Ontario SPCA

Plan International
Sick Kids Foundation
SmileTrain
Texas SPCA
Toronto Humane Society
USA for UNHCR
UNICEF Canada
UNICEF USA
World Wildlife Fund Canada
Wounded Warrior Project

“The Eaglecom team has been the force behind the successful creation, launch and growth of our Direct Response Television Campaign. From creating the most compelling DRTV Programs in the non-profit world to successfully managing media budgets and guiding airing strategies, there is no choice other than Eaglecom.”

Todd Hendricks, Senior Vice President, ASPCA

“World Wildlife Fund has been working closely with Eaglecom for more than a decade. They are a trusted partner and their knowledge and expertise have helped guide our program and its continued successes. The team is responsive and flexible, strategic, and collaborates on all aspects of our campaign with our mission and goals always in mind.”

David Glass, Vice President – Marketing and Membership, World Wildlife Fund

“AMC Networks have been proud partners with Eaglecom for years past and many years to come. They are a delight to work with and their humanitarian causes are ones that are highly respected in the marketplace. We wish them continued success in helping people and animals all over the world.”

Pat Lucci, Senior Vice President – Direct Response & Paid Programming, AMC Networks Advertising Sales

“INSP has had the privilege of a partnership with Eaglecom for many years and it has always been one of great value to us. Eaglecom is a pleasure to work with due to their professionalism, transparency and overall great people. They are passionate, and work hard for their clients, and the results certainly show it.”

John Russo, Vice President – East Coast Ad Sales, INSP

“FETV has been doing business with Eaglecom for many years. They are a forward thinking agency and move quickly to take advantage of “out-of-the-box” media opportunities. The buyers are expert negotiators. We look forward to an even more exciting future between Eaglecom and FETV.”

Maria Kennedy, Senior Vice President, Performance Media Sales, FETV

“We have developed an amazing working relationship with Eaglecom. This is largely due to the wonderful job done by Larry Marks. His persistence and diligent advocacy for his clients helps them achieve their goals. All in all, they are a pleasure to work with.”

Jason Baron, Senior Vice President – Direct Marketing, WarnerMedia Ad Sales

Staff

`Graham Knope`

President

`Larry Marks`

Senior Vice President, Media

`Annie Wong`

Vice President, Finance & Operations

`Zachary Ortmann`

Vice President, Media & Analytics

`Lindsay Lawrie`

Vice President, Creative & Production

`Irene Craig`

Post Production Director

`Jennifer Cantrell`

Account Director

`Michelle Emory`

Sr. Manager, Traffic & Analytics

`Lilian Szeto`

Sr. Manager, Post Production

`Amanda Adams`

Sr. Media Buyer

`Ravita Seetahal`

Operations Manager

`Amy Watson`

Media Manager

`Preet Kaur`

Accounting Manager

`Sarah Benson`

Traffic Specialist

`Emily Knope`

Foundation / Media Coordinator

`Benoit Tuyisenge`

Jr. Editor

`Shay Kharadi`

Media Buyer

`Shannon Marks`

Media Coordinator

`Carol Miller`

Freelance Creative Director

`Tony Moraes`

Freelance IT Consultant

`Ted Husband`

Freelance Editor

`Graham Knope`

President

`Annie Wong`

Vice President, Finance & Operations

`Ravita Seetahal`

Operations Manager

`Preet Kaur`

Accounting Manager

`Tony Moraes`

Freelance IT Consultant

`Larry Marks`

Senior Vice President, Media

`Zachary Ortmann`

Vice President, Media & Analytics

`Michelle Emory`

Sr. Manager, Traffic & Analytics

`Amanda Adams`

Sr. Media Buyer

`Amy Watson`

Media Manager

`Sarah Benson`

Traffic Specialist

`Emily Knope`

Foundation / Media Coordinator

`Shay Kharadi`

Media Buyer

`Shannon Marks`

Media Coordinator

`Lindsay Lawrie`

Vice President, Creative & Production

`Irene Craig`

Post Production Director

`Jennifer Cantrell`

Account Director

`Lilian Szeto`

Sr. Manager, Post Production

`Benoit Tuyisenge`

Jr. Editor

`Carol Miller`

Freelance Creative Director

`Ted Husband`

Freelance Editor

Message from the President

Happy New Year 2021

I think I speak for us all when I say we are quite happy to turn the calendar page this year. That does not mean we didn’t learn many things in 2020 because we did, or that we didn’t grow to appreciate a slower, less hectic pace of life, because we did that also. We...

Are We There Yet?

Dear Eaglecom friends, I recently read a story similar to this, and it reminded me of my own childhood experience. Growing up, whenever we took road trips as a family, Mom and Dad were in the front seat and my two sisters and I were in the back. I always wanted to sit...

A Moment In Time

Dear Friends, For many years to come, indeed the rest of our lives, we will always remember April 2020. It will be a part of your life story and you will share it with friends, loved ones and future generations. You will remember how old you were, where you worked,...

Happy New Year 2020

In 2019, Eaglecom introduced our new mission tagline. “Inspiring Compassion, Commitment and Giving”. It sums up all we do and stand for. It is a privilege to serve missions, engage viewing audiences, inspire and encourage giving, and strive to make the world a better...

New Broadcast Year, New Vision Statement

I believe that Purpose is a word that describe what Eaglecom is all about. Welcome to the 2019/2020 television broadcast year. This is the beginning of a brand new season for the industry and for us here at Eaglecom. What an exciting time for Eaglecom as we welcome...

Cathedral Thinking

It starts with a dream, a vision and a long-range plan. Cathedral Thinking is a concept that relates to how ancient cathedrals were built—and has relevance in our 30th anniversary year. It starts with a dream, a vision and a long-range plan. It is built on a common...

Happy New Year

The day after Labour Day, I took Mandy for a walk in the morning. It was the first day of the school year and Moms and Dads and kids in the neighbourhood were all walking together for the big first day. New outfits and backpacks and excitement for the new school year....

Life Leadership Philosophy

I decided after 30 years of Eaglecom to attempt to articulate my leadership philosophy – or maybe it’s my life philosophy. Let’s call it my life leadership philosophy. I have tried to apply this philosophy to my leadership and to the culture here at Eaglecom over the...

Happy 30th Anniversary Eaglecom

10,958! That’s how many days there are in 30 years. I love it when people ask me where I work. You know the casual question someone asks when you’re meeting them for the first time. So where do you work? A company called Eaglecom. I’ve never heard of them, what do...

Giving Back

At Eaglecom Foundation, we are committed to children and families in developing countries – granting funds for programs that provide vital life necessities, relieve suffering and save lives.

Learn more

Contact

phone: 416.483.2287
fax: 416.483.0852
info@eaglecom.org

Toronto Office
2300 Yonge Street, Suite 1700, Box 2416
Toronto, ON, Canada M4P 1E4