Inspiring Compassion, Commitment and Giving

About

Eaglecom is an industry-leading performance television fundraising agency.

We specialize in acquiring donors, raising funds, generating awareness and delivering cost effective impressions through linear and non linear television campaigns for a select group of highly respected, impact-driven charitable organizations.

We are a team of passionate, mission-driven, television fundraising professionals who provide strategic client service, creative development and production, campaign management, media planning and buying, analytics and customized reporting.

We know television fundraising – what works, how to create it, where to place it, what rates to pay, how to target, what to analyze and where to optimize – and have established partnerships with every network across broadcast, cable, syndication and streaming platforms.

Our mission, since 1988, has been to engage television viewing audiences with campaigns that inspire compassion, commitment and giving to relieve suffering, provide healing and saves lives.

Our Vision

We believe in a world without suffering.

We believe in serving our life-saving and life-changing
charitable partners.

We believe in engaging viewing audiences, elevating a collective awareness of the needs of others, and inspiring compassion, commitment and giving.

We believe in a staff team that is skilled, dedicated
and mission driven.

We believe in a culture that encourages, empowers
and inspires.

We believe in our core values – impact, service, excellence,
integrity and respect.

We believe we are on this journey together. We have purpose.
We are making a positive, lasting difference.

We believe that, together, we can relieve suffering and save lives.

Diversity, Inclusion and Equity

“If you want to go quickly. Go alone.
If you want to go far, go together.”

– African Proverb

The Zulu people represent the largest ethnic group in South Africa and have the most beautiful word – Ubuntu. Loosely translated, Ubuntu is a philosophy that says that my humanness is inseparable from yours. “We are, because we belong… I am, because you are.”

In essence, we are interdependent. All different, all unique and distinct, but all connected. It says I need you, you need me, we all belong. It promotes qualities such as selflessness, trust, fairness, inclusivity and kindness. Ubuntu fosters a safe environment where people can be themselves – accepted, respected, appreciated and celebrated – regardless of skin colour, language, culture, tradition, religious faith, age, gender identification, sexual orientation or socio-economic status.

At Eaglecom, we believe strongly that this is one of the greatest callings as leaders and as a company. It is an appreciation and recognition that it takes a village. Strong, caring, diverse and connected. We lead our company with the philosophy of Ubuntu. This means treating each other, our clients and all others we work with each day, with a sense of equality, inclusivity and belonging.

Imagine a company, society and world where Ubuntu is a way of life.

Graham Knope Signature
Graham Knope
President
Eaglecom Inc.

Services

Client Relationships

Client Service
Authentic Partnerships
Commitment to Mission
Integrity and Trust
Transparent Communication
Exceed Expectations

Media

Media
Direct Response and Performance Plus TV
Linear and Non Linear
Planning and Negotiating
Broadcast, Cable, Syndication, Streaming
Commercial Trafficking

Analytics

Toll Free Number Management
Response Tracking
Rating and Impression Measurement
Creative and Network Optimization
Customized Analysis and Reports
Actionable Data and Insights

Creative & Production

Creative
Concept Development
Scripting
Music Research and Licensing
Celebrity Recruitment

Production

Filming
Editing
Graphics and Mixing

Clients

Current

Learn More

Past

Amnesty International
BC SPCA
Canadian National Institute for the Blind
Christian Children’s Fund
Easter Seals
Greenpeace
Heifer International
Heart and Stroke Foundation
Le Bonheur Children’s Hospital
Make a Wish
Ontario SPCA

Plan International
Sick Kids Foundation
SmileTrain
Texas SPCA
Toronto Humane Society
UNICEF Canada
UNICEF USA
World Wildlife Fund Canada
Wounded Warrior Project

“The Eaglecom team has been the force behind the successful creation, launch and growth of our Direct Response Television Campaign. From creating the most compelling DRTV Programs in the non-profit world to successfully managing media budgets and guiding airing strategies, there is no choice other than Eaglecom.”

Todd Hendricks, Senior Vice President, ASPCA

“World Wildlife Fund has been working closely with Eaglecom for more than a decade. They are a trusted partner and their knowledge and expertise have helped guide our program and its continued successes. The team is responsive and flexible, strategic, and collaborates on all aspects of our campaign with our mission and goals always in mind.”

David Glass, Vice President – Marketing and Membership, World Wildlife Fund

“AMC Networks have been proud partners with Eaglecom for years past and many years to come. They are a delight to work with and their humanitarian causes are ones that are highly respected in the marketplace. We wish them continued success in helping people and animals all over the world.”

Pat Lucci, Senior Vice President – Direct Response & Paid Programming, AMC Networks Advertising Sales

“INSP has had the privilege of a partnership with Eaglecom for many years and it has always been one of great value to us. Eaglecom is a pleasure to work with due to their professionalism, transparency and overall great people. They are passionate, and work hard for their clients, and the results certainly show it.”

John Russo, Vice President – East Coast Ad Sales, INSP

“FETV has been doing business with Eaglecom for many years. They are a forward thinking agency and move quickly to take advantage of “out-of-the-box” media opportunities. The buyers are expert negotiators. We look forward to an even more exciting future between Eaglecom and FETV.”

Maria Kennedy, Senior Vice President, Performance Media Sales, FETV

“We have developed an amazing working relationship with Eaglecom. This is largely due to the wonderful job done by Larry Marks. His persistence and diligent advocacy for his clients helps them achieve their goals. All in all, they are a pleasure to work with.”

Jason Baron, Senior Vice President – Direct Marketing, WarnerMedia Ad Sales

Staff


				
				
				
				
					
				
				
				
				
				
				
				
				
					Graham Knope
					President
					
					
				
			
			

				
				
				
				
				
				
				
					Larry Marks
					Senior Vice President, Media
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Annie Wong
					Vice President, Finance & Operations
					
					
				
			
			

				
				
				
				
				
				
				
					Zachary Ortmann
					Vice President, Media & Analytics
					
					
				
			
			

				
				
				
				
				
				
				
					Lindsay Christensen
					Vice President, Creative & Production
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Irene Craig
					Post Production Director
					
					
				
			
			

				
				
				
				
				
				
				
					Jennifer Cantrell
					Account Director
					
					
				
			
			

				
				
				
				
				
				
				
					Michelle Emory
					Sr. Manager, Traffic & Analytics
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Lilian Szeto
					 Sr. Manager, Post Production
					
					
				
			
			

				
				
				
				
				
				
				
					Amanda Adams
					Sr. Media Buyer
					
					
				
			
			

				
				
				
				
				
				
				
					Kurtis Ogilvie
					Sr. Editor
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Ravita Seetahal
					Operations Manager
					
					
				
			
			

				
				
				
				
				
				
				
					Amy Watson
					Media Manager
					
					
				
			
			

				
				
				
				
				
				
				
					Preet Kaur
					Accounting Manager
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Sarah Benson
					Traffic Manager
					
					
				
			
			

				
				
				
				
				
				
				
					Emily Knope
					Traffic Specialist
					
					
				
			
			

				
				
				
				
				
				
				
					Shay Kharadi
					Media Buyer
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Benoit Tuyisenge
					Jr. Editor
					
					
				
			
			

				
				
				
				
				
				
				
					Shannon Marks
					Media Coordinator
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Carol Miller
					Freelance Creative Director
					
					
				
			
			

				
				
				
				
				
				
				
					Tony Moraes
					Freelance IT Consultant
					
					
				
			
			

				
				
				
				
				
				
				
					Ted Husband
					Freelance Editor


				
				
				
				
					
				
				
				
				
				
				
				
				
					Graham Knope
					President
					
					
				
			
			

				
				
				
				
				
				
				
					Annie Wong
					Vice President, Finance & Operations
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Ravita Seetahal
					Operations Manager
					
					
				
			
			

				
				
				
				
				
				
				
					Preet Kaur
					Accounting Manager
					
					
				
			
			
				
				
			

				
				
				
				
			

				
				
				
				
				
				
				
					Tony Moraes
					Freelance IT Consultant


				
				
				
				
					
				
				
				
				
				
				
				
				
					Larry Marks
					Senior Vice President, Media
					
					
				
			
			

				
				
				
				
				
				
				
					Zachary Ortmann
					Vice President, Media & Analytics
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Michelle Emory
					Sr. Manager, Traffic & Analytics
					
					
				
			
			

				
				
				
				
				
				
				
					Amanda Adams
					Sr. Media Buyer
					
					
				
			
			

				
				
				
				
				
				
				
					Amy Watson
					Media Manager
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Sarah Benson
					Traffic Manager
					
					
				
			
			

				
				
				
				
				
				
				
					Emily Knope
					Traffic Specialist
					
					
				
			
			

				
				
				
				
				
				
				
					Shay Kharadi
					Media Buyer
					
					
				
			
			
				
				
			

				
				
				
				
			

				
				
				
				
				
				
				
					Shannon Marks
					Media Coordinator


				
				
				
				
					
				
				
				
				
				
				
				
				
					Lindsay Christensen
					Vice President, Creative & Production
					
					
				
			
			

				
				
				
				
				
				
				
					Irene Craig
					Post Production Director
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Jennifer Cantrell
					Account Director
					
					
				
			
			

				
				
				
				
				
				
				
					Lilian Szeto
					Sr. Manager, Post Production
					
					
				
			
			

				
				
				
				
				
				
				
					Kurtis Ogilvie
					Sr. Editor
					
					
				
			
			
				
				
			

				
				
				
				
				
				
				
				
					Benoit Tuyisenge
					Jr. Editor
					
					
				
			
			

				
				
				
				
				
				
				
					Carol Miller
					Freelance Creative Director
					
					
				
			
			

				
				
				
				
				
				
				
					Ted Husband
					Freelance Editor

Message from the President

Happy New Year 2021

I think I speak for us all when I say we are quite happy to turn the calendar page this year. That does not mean we didn’t learn many things in 2020 because we did, or that we didn’t grow to appreciate a slower, less hectic pace of life, because we did that also. We...

Are We There Yet?

Dear Eaglecom friends, I recently read a story similar to this, and it reminded me of my own childhood experience. Growing up, whenever we took road trips as a family, Mom and Dad were in the front seat and my two sisters and I were in the back. I always wanted to sit...

A Moment In Time

Dear Friends, For many years to come, indeed the rest of our lives, we will always remember April 2020. It will be a part of your life story and you will share it with friends, loved ones and future generations. You will remember how old you were, where you worked,...

Happy New Year 2020

In 2019, Eaglecom introduced our new mission tagline. “Inspiring Compassion, Commitment and Giving”. It sums up all we do and stand for. It is a privilege to serve missions, engage viewing audiences, inspire and encourage giving, and strive to make the world a better...

New Broadcast Year, New Vision Statement

I believe that Purpose is a word that describe what Eaglecom is all about. Welcome to the 2019/2020 television broadcast year. This is the beginning of a brand new season for the industry and for us here at Eaglecom. What an exciting time for Eaglecom as we welcome...

Cathedral Thinking

It starts with a dream, a vision and a long-range plan. Cathedral Thinking is a concept that relates to how ancient cathedrals were built—and has relevance in our 30th anniversary year. It starts with a dream, a vision and a long-range plan. It is built on a common...

Happy New Year

The day after Labour Day, I took Mandy for a walk in the morning. It was the first day of the school year and Moms and Dads and kids in the neighbourhood were all walking together for the big first day. New outfits and backpacks and excitement for the new school year....

Life Leadership Philosophy

I decided after 30 years of Eaglecom to attempt to articulate my leadership philosophy – or maybe it’s my life philosophy. Let’s call it my life leadership philosophy. I have tried to apply this philosophy to my leadership and to the culture here at Eaglecom over the...

Happy 30th Anniversary Eaglecom

10,958! That’s how many days there are in 30 years. I love it when people ask me where I work. You know the casual question someone asks when you’re meeting them for the first time. So where do you work? A company called Eaglecom. I’ve never heard of them, what do...

Giving Back

At Eaglecom Foundation, we are committed to children and families in developing countries – granting funds for programs that provide vital life necessities, relieve suffering and save lives.

Learn more

Contact

phone: 416.483.2287
fax: 416.483.0852
info@eaglecom.org

Toronto Office
2300 Yonge Street, Suite 1700, Box 2416
Toronto, ON, Canada M4P 1E4