Inspiring Compassion, Commitment and Giving

Inspiring Compassion, Commitment and Giving

About

Eaglecom is an industry-leading performance television fundraising agency.

We specialize in acquiring donors, raising funds, generating awareness and delivering cost effective impressions through linear and non linear television campaigns for a select group of highly respected, impact-driven charitable organizations.

We are a team of passionate, mission-driven, television fundraising professionals who provide strategic client service, creative development and production, campaign management, media planning and buying, analytics and customized reporting.

We know television fundraising – what works, how to create it, where to place it, what rates to pay, how to target, what to analyze and where to optimize – and have established partnerships with every network across broadcast, cable, syndication and streaming platforms.

Our mission, since 1988, has been to engage television viewing audiences with campaigns that inspire compassion, commitment and giving to relieve suffering, provide healing and saves lives.

Our Vision

We believe in a world without suffering.

We believe in serving our life-saving and life-changing
charitable partners.

We believe in engaging viewing audiences, elevating a collective awareness of the needs of others, and inspiring compassion, commitment and giving.

We believe in a staff team that is skilled, dedicated
and mission driven.

We believe in a culture that encourages, empowers
and inspires.

We believe in our core values – impact, service, excellence,
integrity and respect.

We believe we are on this journey together.  We have purpose.
We are making a positive, lasting difference.

We believe that, together, we can relieve suffering and save lives.

Diversity, Inclusion and Equity

“If you want to go quickly. Go alone.
If you want to go far, go together.”

– African Proverb

The Zulu people represent the largest ethnic group in South Africa and have the most beautiful word – Ubuntu. Loosely translated, Ubuntu is a philosophy that says that my humanness is inseparable from yours. “We are, because we belong… I am, because you are.”

In essence, we are interdependent. All different, all unique and distinct, but all connected. It says I need you, you need me, we all belong. It promotes qualities such as selflessness, trust, fairness, inclusivity and kindness. Ubuntu fosters a safe environment where people can be themselves – accepted, respected, appreciated and celebrated – regardless of skin colour, language, culture, tradition, religious faith, age, gender identification, sexual orientation or socio-economic status.  

At Eaglecom, we believe strongly that this is one of the greatest callings as leaders and as a company. It is an appreciation and recognition that it takes a village. Strong, caring, diverse and connected. We lead our company with the philosophy of Ubuntu. This means treating each other, our clients and all others we work with each day, with a sense of equality, inclusivity and belonging.

Imagine a company, society and world where Ubuntu is a way of life.

Graham Knope Signature
Graham Knope
President
Eaglecom Inc.

Services

Client Relationships

  • Client Service
  • Authentic Partnerships
  • Commitment to Mission
  • Integrity and Trust
  • Transparent Communication
  • Exceed Expectations

Media

  • Media
  • Direct Response and Performance Plus TV
  • Linear and Non Linear
  • Planning and Negotiating
  • Broadcast, Cable, Syndication, Streaming
  • Commercial Trafficking

Analytics

  • Toll Free Number Management
  • Response Tracking
  • Rating and Impression Measurement
  • Creative and Network Optimization
  • Customized Analysis and Reports
  • Actionable Data and Insights

Creative & Production

  • Creative
  • Concept Development
  • Scripting
  • Music Research and Licensing
  • Celebrity Recruitment

 Production

  • Filming
  • Editing
  • Graphics and Mixing

Clients

Current

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Past

Amnesty International
BC SPCA
Canadian National Institute for the Blind
Christian Children’s Fund
Easter Seals
Greenpeace
Heifer International
Heart and Stroke Foundation
Le Bonheur Children’s Hospital
Make a Wish
Ontario SPCA

Plan International
Sick Kids Foundation
SmileTrain
Texas SPCA
Toronto Humane Society
UNICEF Canada
UNICEF USA
World Wildlife Fund Canada
Wounded Warrior Project

“The Eaglecom team has been the force behind the successful creation, launch and growth of our Direct Response Television Campaign. From creating the most compelling DRTV Programs in the non-profit world to successfully managing media budgets and guiding airing strategies, there is no choice other than Eaglecom.”

Todd Hendricks, Senior Vice President, ASPCA

“World Wildlife Fund has been working closely with Eaglecom for more than a decade. They are a trusted partner and their knowledge and expertise have helped guide our program and its continued successes. The team is responsive and flexible, strategic, and collaborates on all aspects of our campaign with our mission and goals always in mind.”

David Glass, Vice President – Marketing and Membership, World Wildlife Fund

“AMC Networks have been proud partners with Eaglecom for years past and many years to come. They are a delight to work with and their humanitarian causes are ones that are highly respected in the marketplace. We wish them continued success in helping people and animals all over the world.”

Pat Lucci, Senior Vice President – Direct Response & Paid Programming, AMC Networks Advertising Sales

“INSP has had the privilege of a partnership with Eaglecom for many years and it has always been one of great value to us. Eaglecom is a pleasure to work with due to their professionalism, transparency and overall great people. They are passionate, and work hard for their clients, and the results certainly show it.”

John Russo, Vice President – East Coast Ad Sales, INSP

“FETV has been doing business with Eaglecom for many years. They are a forward thinking agency and move quickly to take advantage of “out-of-the-box” media opportunities. The buyers are expert negotiators. We look forward to an even more exciting future between Eaglecom and FETV.”

Maria Kennedy, Senior Vice President, Performance Media Sales, FETV

“We have developed an amazing working relationship with Eaglecom. This is largely due to the wonderful job done by Larry Marks. His persistence and diligent advocacy for his clients helps them achieve their goals. All in all, they are a pleasure to work with.”

Jason Baron, Senior Vice President – Direct Marketing, WarnerMedia Ad Sales

Staff

Graham Knope

Graham Knope

President

Larry Marks

Larry Marks

Senior Vice President, Media

Annie Wong

Annie Wong

Vice President, Finance & Operations

Zachary Ortmann

Zachary Ortmann

Vice President, Media & Analytics

Lindsay Christensen

Lindsay Christensen

Vice President, Creative & Production

Irene Craig

Irene Craig

Post Production Director

Jennifer Cantrell

Jennifer Cantrell

Account Director

Michelle Emory

Michelle Emory

Sr. Manager, Traffic & Analytics

Lilian Szeto

Lilian Szeto

Sr. Manager, Post Production

Amanda Adams

Amanda Adams

Sr. Media Buyer

Kurtis Ogilvie

Kurtis Ogilvie

Sr. Editor

Ravita Seetahal

Ravita Seetahal

Operations Manager

Amy Watson

Amy Watson

Media Manager

Preet Kaur

Preet Kaur

Accounting Manager

Sarah Benson

Sarah Benson

Traffic Manager

Emily Knope

Emily Knope

Traffic Specialist

Shay Kharadi

Shay Kharadi

Media Buyer

Benoit Tuyisenge

Benoit Tuyisenge

Jr. Editor

Shannon Marks

Shannon Marks

Media Coordinator

Carol Miller

Carol Miller

Freelance Creative Director

Tony Moraes

Tony Moraes

Freelance IT Consultant

Ted Husband

Ted Husband

Freelance Editor

Graham Knope

Graham Knope

President

Annie Wong

Annie Wong

Vice President, Finance & Operations

Ravita Seetahal

Ravita Seetahal

Operations Manager

Preet Kaur

Preet Kaur

Accounting Manager

Tony Moraes

Tony Moraes

Freelance IT Consultant

Larry Marks

Larry Marks

Senior Vice President, Media

Zachary Ortmann

Zachary Ortmann

Vice President, Media & Analytics

Michelle Emory

Michelle Emory

Sr. Manager, Traffic & Analytics

Amanda Adams

Amanda Adams

Sr. Media Buyer

Amy Watson

Amy Watson

Media Manager

Sarah Benson

Sarah Benson

Traffic Manager

Emily Knope

Emily Knope

Traffic Specialist

Shay Kharadi

Shay Kharadi

Media Buyer

Shannon Marks

Shannon Marks

Media Coordinator

Lindsay Christensen

Lindsay Christensen

Vice President, Creative & Production

Irene Craig

Irene Craig

Post Production Director

Jennifer Cantrell

Jennifer Cantrell

Account Director

Lilian Szeto

Lilian Szeto

Sr. Manager, Post Production

Kurtis Ogilvie

Kurtis Ogilvie

Sr. Editor

Benoit Tuyisenge

Benoit Tuyisenge

Jr. Editor

Carol Miller

Carol Miller

Freelance Creative Director

Ted Husband

Ted Husband

Freelance Editor

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Eaglecom Foundation

Giving Back

At Eaglecom Foundation, we are committed to children and families in developing countries – granting funds for programs that provide vital life necessities, relieve suffering and save lives.

Contact 

phone: 416.483.2287
fax: 416.483.0852
info@eaglecom.org

Toronto Office
2300 Yonge Street, Suite 1700, Box 2416
Toronto, ON, Canada M4P 1E4